Presidental elections – round two?

Glorious… Scandalous…

I’m not totally into politics, but I like to stay in touch with things and the (tragic)ironic state of politics in Slovenia. This year we have the presidential elections, we are deciding who’s going to be the third Slovenian president in our “great” history. I wanted to comment the campaigns of some candidates, but haven’t found time for it. And now, it’s too late I guess. Why? Because it doesn’t matter who’s going to win, because once more our great political system revealed its glorious face. Yes, once more, there is a scandal hanging like a shadow above our so called democracy. We don’t even know if there’s going to be another round or if the elections will be annulated, because there were some “big” issues with voting tickets for Slovenian people leaving abroad etc… It’s not tragic, it’s tragicomic! But, who cares, let’s take a look at the campaigns of mr.Türk and Peterle.

And if? Campaigns in general

OK, let’s assume we’ll have the second round with Lojze Peterle and Danilo Türk battling for the prestigious title. There were already some great articles (especially in Marketing Magazine) about the campaigns, but there is not much said about the strategies (from both candidates) on web sites and blogs. Almost everyone will agree that Lojze Peterle has (had?) by far the best campaign, and it’s because he arranged a marketing agency (Arih) which really did a fantastic job. Oh, forgot to say, I’m not Peterle’s fan, even more, I wish and hope he’s not going to win. But if I was not aware about the background and would decide only because the image and only upon the first impression… Shit, I would vote for him.

And dr. Türk? Well I admit, he’s my favourite and he was from the beginning. But he’s got the worst campaign. From jumbo posters to the TV spot. The only smart choice was I think the “magazine” which almost every household got in its mail. Hell, but he still managed to reach the finale. If there’s going to be a second round off-course. Ah… mr. Turk… You look totally introverted, mysterious and completely NOT-friendly on you photos. And the colors… it looks like the photos were taken without any lightning and without professional touch.

And ON-LINE?

I think that on the “on-line war front” both candidates are more equal. Perhaps Peterle is in slight advantage with the looks, but hey, he’s got professionals taking care about that. But otherwise, Türk is well presented on the web. I guess it’s because he’s got the support of THE expert – mr. Vuk Čosić. He’s page is easy-looking, transparent, and very WordPress-like. Mr. Türk has even links to his Facebook, Flickr, YouTube and Del.icio.us profiles. Very “blogy style” and web 2.0-like and I like it. And I’m not the only one, for example Had shares the same opinion. And the most important thing; it looks like mr. Turk is refreshing he’s blog more frequently than mr. Peterle and I got the feeling that he’s actually writing about “personal” things which is common for blogs. Because mr. Peterle is writing very political, very “shallow” and not honest. Ok, this is only my opinion, I know.

WHICH HORSE WINS?

We’ll see. I have made my decision, and you know which. All I can say is that, both candidates have still a lot unused potential. Especially in the direct “marketing” and perhaps even more on the internet. It’s not enough to write something on your blog, you have to do something to attract the untouched masses – the youth, not interested in politics… So, let’s lay your bets and wait.