Can I still be a graphic designer, please?

I’m doing graphic design several years now and I never tought that I would build a portfolio with logo designs. It was always the most prestigious of all the graphic design, the hardest. That’s why I admire the work of the big guns like Pentagram, which are well respected also by the masterminds of design such as Sagmeister. That’s why I’m excited and that’s why I’m sometimes not quite sure. Am I going in the right direction? I ask questions because I want to grow, be better and stronger.

That’s why I follow some great branding and design pages/blogs. One of them and I think a really good one is blog from David Airey (thanks iAlja) and some others such as HicksDesign . And those guys always impress me with great interpretation and the process behind the logo creation. And always, I mean ALWAYS it starts with some sketches and concepts. What happens when you are not good with pencils? OK, me to, I sketch and draw all the time, but all the real work I do in Illustrator. Is that a no-no thing to do? Some old school designers/artist once told me, that they hate computers because they are not only a tool and that they “kill” once creativity because they offer you solutions and all you do is choose the best one. Here you go, something to think about.

Hm… I guess I need a coffee, because I talk nonsense And later I will post some new stuff I’ve been working on. Please feel free to comment. In the meantime have a look at some of my photos. Yeah, I guess I’m better at photography than am at drawing.

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Logo design for LedMarketing

I should be doing my studies and finishing my diploma, but… I was asked to make a logo for a friend of mine, with whom I work together on some projects. He is specialized in visual communication and especially in LED displays and more personal solutions. I was short on time, because it had to be done quickly and under slight pressure.

OK, the name… I didn’t agree with the name, but, it was not my decision. First, I have chosen the colors, something fresh, not typical for this business. Green and magenta (perhaps as a sign of a protest). With the typography, I wanted something sans-serif, simple and readable. When I made some sketches, I decided to build something out of dots, because they symbolize led displays. Because the final logo will also appear on LCD and LED displays, I wanted it to be simple, without transparency and shadows. Ok, I know it is not trendy, but I think it serves the purpose here. I made some variations, and I even made propositions with a bunch of digital flowers.

At the end together with my client we were chooseing between those two:

Finally, we decided for the second one.

Any comments are warmly welcome.

Another project finished

I just made the package and officially finished the work on one of my latest’s projects. It was for the company Prvi Kapital, which is a Slovenian venture fond. I made the whole identity. It was a long and quite exhausting process, but together with the client we succeeded. The client wanted a more formal and clean design and they decided the font it is now used.

I wanted to play with colors and forms. I have chosen orange and green. Orange represents the idea and green represents the capital, because the company will help the young and promising with capital. As I wanted to represent growing, I made a simple form of a tree. It grows from the idea (orange) and forms a green crown.

At first I presented them some more modern sketches, but the client wanted to implement in the logo the capital letters P in if possible K. But in the end, although it is not an award winning logo, I think we created a nice, fresh and simple identity.