Logo design for LedMarketing

I should be doing my studies and finishing my diploma, but… I was asked to make a logo for a friend of mine, with whom I work together on some projects. He is specialized in visual communication and especially in LED displays and more personal solutions. I was short on time, because it had to be done quickly and under slight pressure.

OK, the name… I didn’t agree with the name, but, it was not my decision. First, I have chosen the colors, something fresh, not typical for this business. Green and magenta (perhaps as a sign of a protest). With the typography, I wanted something sans-serif, simple and readable. When I made some sketches, I decided to build something out of dots, because they symbolize led displays. Because the final logo will also appear on LCD and LED displays, I wanted it to be simple, without transparency and shadows. Ok, I know it is not trendy, but I think it serves the purpose here. I made some variations, and I even made propositions with a bunch of digital flowers.

At the end together with my client we were chooseing between those two:

Finally, we decided for the second one.

Any comments are warmly welcome.