Another project finished

I just made the package and officially finished the work on one of my latest’s projects. It was for the company Prvi Kapital, which is a Slovenian venture fond. I made the whole identity. It was a long and quite exhausting process, but together with the client we succeeded. The client wanted a more formal and clean design and they decided the font it is now used.

I wanted to play with colors and forms. I have chosen orange and green. Orange represents the idea and green represents the capital, because the company will help the young and promising with capital. As I wanted to represent growing, I made a simple form of a tree. It grows from the idea (orange) and forms a green crown.

At first I presented them some more modern sketches, but the client wanted to implement in the logo the capital letters P in if possible K. But in the end, although it is not an award winning logo, I think we created a nice, fresh and simple identity.